GM Kicks-Off 2012 NAIAS with Debut of New ATS Sedan

The eyes of the automotive world are focused on the Motor City as the 2012 North American International Auto Show gets underway in Detroit this week.  The official media previews begin on Monday morning.  However, General Motors kicked things off on Sunday night with a special media event at the College for Creative Studies, home to one of the world's most recognized programs for transportation design.

GM-North America President
Mark Reuss unveils all-new
Cadillac ATS in Detroit on
January 8, 2012.

The highlight of the evening was the unveiling of the all-new Cadillac ATS sedan, which GM officials say will challenge the world's best premium cars.

The rear-drive ATS brings Cadillac’s blend of technologically driven performance, elegance and design to a new audience of spirited drivers. Its sophisticated driving experience is enhanced with Cadillac CUE, a comprehensive, in-vehicle user experience that merges intuitive design with industry-first controls and commands for information and media data.

“Designed with quick, nimble and fun-to-drive dynamics, ATS expands Cadillac’s portfolio into a crucial global segment,” said Don Butler, vice president of marketing for Cadillac. “For a new group of luxury consumers, this is a car that will fit their lifestyle and challenge the segment’s status quo.”