Cadillac adds ATS Coupe to its evolving lineup

2015 Cadillac ATS Coupe at North American International Auto Show
Photo: TWG Media/Mike Woolfolk

DETROIT (GM) – Cadillac introduced the all-new 2015 ATS Coupe, a quicker and more personal addition to the award-winning ATS product line. Designed to be lighter, more agile and more engaging than its competitors, it extends Cadillac’s product-driven growth and the brand’s tradition of dynamic luxury Coupes.

2015 Cadillac ATS Coupe will feature

redesigned crest logo.

Photo: TWG Media/Mike Woolfolk

Cadillac’s first-ever compact luxury Coupe goes on sale this summer, offering drivers the choice of rear-wheel drive or all-wheel drive, and the power from a 2.0L turbocharged four-cylinder or a 3.6L six-cylinder. In all combinations, ATS Coupe takes advantage of its lightweight and strong structure to deliver exhilarating performance with efficiency, with a segment-leading power-to-weight ratio.

“The 2015 Cadillac ATS Coupe is a natural step in the brand's progression, and another fun-to-drive and technologically advanced product for a new generation of drivers extending our target groups,” said Uwe Ellinghaus, chief marketing officer, Global Cadillac. “It is an exclusively distinctive American alternative, unique in its class, yet delivering a sporty and sophisticated driving experience rivaling the world's best.”

Editor's Note: As displayed at NAIAS '14, the ATS Coupe is lower and sleeker than the first-generation CTS Coupe, which may or may not see a second generation. 

Cadillac Evolves its Iconic Crest Logo

DETROIT (GM) – Cadillac is introducing an evolution of the historic Cadillac Crest, a revision in synch with new products such as the award-winning 2014 CTS and 2015 ATS Coupe. The new Cadillac Crest will begin appearing on vehicles in the second half of 2014.

The unmistakable Cadillac Crest has a heritage of evolution, marking new eras. Cadillac’s product and design advances are moving the brand forward. The Cadillac Crest evolves now to reflect this growth, just as it has for more than 111 years.

Cadillac Elmiraj Concept, introduced

in 2013, was first to feature new logo.

Photo: GM Media

Sleeker and streamlined, the revised Crest first appeared on the Elmiraj concept in 2013.

“The Crest remains a consistent symbol of Cadillac and our core values,” said Andrew Smith, Cadillac executive design director. “This new Crest matches the lower, longer, leaner mantra of our current car designs, and reflects the evolution of our Art and Science philosophy.”

Accompanied over the years by a crown, chevron or laurel wreath, the Crest has been the central aspect of Cadillac heraldry throughout the brand’s history. It was last revised in 1999.

The latest update sharpens the focus on the Crest. Cadillac’s characteristic script lettering remains.

“Our goal was to evolve the emblem design to integrate with the new vehicle form while maintaining the core graphic elements that preserve its strong brand recognition,” Smith said. “This resulted in retaining the iconic ‘crest’ shape and color palette with geometric grid from the original Cadillac family ‘coat of arms.’”

The update to the Crest occurs amid significant growth for the brand. Cadillac is the fastest-growing full-line luxury auto brand, building on a 22-percent sales increase in the U.S. in 2013.

This month marks the U.S. debut of the ELR, an electrified luxury coupe featuring 340 miles of driving range. Later in 2014, Cadillac will launch the next-generation Escalade luxury SUV and the 2015 ATS Coupe.

GM Kicks-Off 2012 NAIAS with Debut of New ATS Sedan

The eyes of the automotive world are focused on the Motor City as the 2012 North American International Auto Show gets underway in Detroit this week.  The official media previews begin on Monday morning.  However, General Motors kicked things off on Sunday night with a special media event at the College for Creative Studies, home to one of the world's most recognized programs for transportation design.

GM-North America President
Mark Reuss unveils all-new
Cadillac ATS in Detroit on
January 8, 2012.

The highlight of the evening was the unveiling of the all-new Cadillac ATS sedan, which GM officials say will challenge the world's best premium cars.

The rear-drive ATS brings Cadillac’s blend of technologically driven performance, elegance and design to a new audience of spirited drivers. Its sophisticated driving experience is enhanced with Cadillac CUE, a comprehensive, in-vehicle user experience that merges intuitive design with industry-first controls and commands for information and media data.

“Designed with quick, nimble and fun-to-drive dynamics, ATS expands Cadillac’s portfolio into a crucial global segment,” said Don Butler, vice president of marketing for Cadillac. “For a new group of luxury consumers, this is a car that will fit their lifestyle and challenge the segment’s status quo.”