Cadillac ELR delivers shock in more ways than one!

Before you read further, go to your liquor cabinet and pour yourself a shot of vodka, bourbon, tequila or whatever you prefer.  You'll need it momentarily.

Got the drink?  OK.  Proceed.

I patiently waited for General Motors to announce pricing for the soon-to-be released Cadillac ELR luxury electric car.  That announcement finally came last week.

2014 Cadillac ELR
Photo: GM

According to the information GM released on October 10, 2013, the ELR will go on sale in January in all major American metropolitan markets with a shockingly high starting price of-- take a deep, deep breath-- $75,995.

Exhale and take the shot, now! (Pour yourself another, if necessary.)

Talk about sticker shock!

2014 Cadillac ELR interior.
Photo: GM

Now, I'm no dummy.  I realize that Cadillac is GM's premier line.  You're supposed to pay a bit more for a CTS than you pay for a Chevy Malibu.  But, while I certainly expected the ELR to be more expensive than its corporate cousin, the Volt, I certainly did not expect it be $41,000+ more expensive!!!  2014 Volts carry a starting price of $34,185 and that's after a $5,000 price cut from the previous model year.

So, aside from the added pedigree of the Cadillac name, what do you get for all of those extra Benjamins?  Let's see.

GM Unveils All-New 2015 Cadillac Escalade

NEW YORK (GM) – Cadillac has introduced the all-new 2015 Escalade, a sophisticated luxury SUV designed to establish new benchmarks for hand-tailored craftsmanship and technology.

2015 Cadillac Escalade
Photo: GM

The fourth-generation Escalade is an entirely new design yet instantly recognizable. Much of the story of Cadillac’s redesigned flagship SUV is on the interior, where new levels of luxury combine with the latest technology.

“Cadillac’s growth provides the ideal stage for the all-new Escalade to take a major leap forward,” said Bob Ferguson, senior vice president, Global Cadillac. “The 2015 Escalade is completely new and elevated in design and technology, inside and out. The clear objective is to once again assume the leadership position among luxury SUVs.”

From its introduction, Escalade quickly became the standard among luxury SUVs with a formula of bold design, powerful capability and luxurious accommodations for up to eight occupants. Three succeeding generations led luxury SUV customers to confer icon status on it. The 2015 Escalade takes design and technical elements from Cadillac’s product expansion to elevate the brand’s signature SUV.