Beginning today, Chrysler is launching a new campaign to keep current customers and attract new ones.
"Chrysler LLC is building a new car company, and we are asking consumers to come see what we are building for you as we begin a vibrant new phase of our company," said Steven Landry, Executive Vice President North American Sales and Marketing, Global Service and Parts — Chrysler LLC. "Consumers are telling us that the net purchase price of the vehicle is the most important factor right now, so we are pleased to introduce incentives that address what the consumer is looking for."
Chrysler is offering up to $4,000 Consumer Cash on 2009 model vehicles, $1,000 Owner Loyalty for current Chrysler vehicle owners that is good towards most 2008 and 2009 Chrysler, Jeep and Dodge vehicles and up to $1,000 Credit Union Bonus Cash for qualified members who finance their new vehicle purchase through a participating credit union. The new incentives are valid through June 1, 2009.
More than 1,500 credit unions, representing 40 million members in all 50 states, are participating in the "Invest in America" program, which offers low-rate financing on new vehicle purchases for approved members, and the additional bonus cash of up to $1,000 mentioned above is available.
Chrysler, LLC is currently working through Chapter 11 bankruptcy proceedings in advance of a merger with Italian automaker Fiat.
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