Ford launches ad campaign for 2015 F-150 trucks

This is one of three new commercials, released on December 30, for the all-new 2015 Ford F-150 full-size trucks.

GM says next-gen Chevy Volt can handle snow and ice

International Auto Industry, Detroit True "SURVIVORS!"

Images from the 2014 North American International Auto Show in Detroit set to "Survivor - Victor Calderone Club Mix" by Destiny's Child.

Following the 2008 economic downturn and the current municipal bankruptcy situation in Detroit, both have proven to be true survivors.

Photos: Mike Woolfolk/TWG Media
Music: "Survivor-Victor Caldrone Club Mix" by Destiny's Child/Copyright 2001/Columbia Records

All-New 2015 Mercedes Benz C-Class

2015 Mercedes-Benz C-Class at North American International Auto Show
Photo: NAIAS

Here's the next generation C-Class from Mercedes-Benz.  Lighter, sleeker and more efficient, according to Mercedes-Benz officials, while offering a new level of high-class interior design to underscore the luxurious comfort and refined sportiness of the Three-Pointed Star's entry level sedan in North America and top-selling model, globally.  The new C-Class made its US debut at the North American International Auto Show in Detroit.

2015 Mercedes-Benz C-Class
Photo: MBUSA

The U.S. market launches with two C-Class models:  C300 4MATIC with a 2.0L turbocharged direct-injection in-line four cylinder engine delivering preliminary power figures of 241 hp and 273 lb-ft of    torque and a C400 4MATIC with a 3.0L turbocharged direct-injection V6 at 329 hp and 354 lb-ft of torque.

On a visual level, the new C-Class represents a bold departure from its predecessor.  Its striking, dynamic design exudes sensuous clarity and arouses emotions.  

2015 Mercedes-Benz C-Class interior
Photo: MBUSA

The interior design demonstrates a bold new approach by Mercedes-Benz. Here the designers combine in accomplished style the architecture of Mercedes-Benz sports cars with a totally new center console featuring flowing lines.  A large one-piece center console panel performs an elegant sweep from the center air vents to the armrest.  These seamless clear-cut lines create a sense of open space and convey a thrillingly purist and modern feel.

The new 2015 C-Class should arrive in Mercedes-Benz showrooms this summer.

See the new C-Class in motion.

Cadillac adds ATS Coupe to its evolving lineup

2015 Cadillac ATS Coupe at North American International Auto Show
Photo: TWG Media/Mike Woolfolk

DETROIT (GM) – Cadillac introduced the all-new 2015 ATS Coupe, a quicker and more personal addition to the award-winning ATS product line. Designed to be lighter, more agile and more engaging than its competitors, it extends Cadillac’s product-driven growth and the brand’s tradition of dynamic luxury Coupes.

2015 Cadillac ATS Coupe will feature

redesigned crest logo.

Photo: TWG Media/Mike Woolfolk

Cadillac’s first-ever compact luxury Coupe goes on sale this summer, offering drivers the choice of rear-wheel drive or all-wheel drive, and the power from a 2.0L turbocharged four-cylinder or a 3.6L six-cylinder. In all combinations, ATS Coupe takes advantage of its lightweight and strong structure to deliver exhilarating performance with efficiency, with a segment-leading power-to-weight ratio.

“The 2015 Cadillac ATS Coupe is a natural step in the brand's progression, and another fun-to-drive and technologically advanced product for a new generation of drivers extending our target groups,” said Uwe Ellinghaus, chief marketing officer, Global Cadillac. “It is an exclusively distinctive American alternative, unique in its class, yet delivering a sporty and sophisticated driving experience rivaling the world's best.”

Editor's Note: As displayed at NAIAS '14, the ATS Coupe is lower and sleeker than the first-generation CTS Coupe, which may or may not see a second generation. 

Cadillac Evolves its Iconic Crest Logo

DETROIT (GM) – Cadillac is introducing an evolution of the historic Cadillac Crest, a revision in synch with new products such as the award-winning 2014 CTS and 2015 ATS Coupe. The new Cadillac Crest will begin appearing on vehicles in the second half of 2014.

The unmistakable Cadillac Crest has a heritage of evolution, marking new eras. Cadillac’s product and design advances are moving the brand forward. The Cadillac Crest evolves now to reflect this growth, just as it has for more than 111 years.

Cadillac Elmiraj Concept, introduced

in 2013, was first to feature new logo.

Photo: GM Media

Sleeker and streamlined, the revised Crest first appeared on the Elmiraj concept in 2013.

“The Crest remains a consistent symbol of Cadillac and our core values,” said Andrew Smith, Cadillac executive design director. “This new Crest matches the lower, longer, leaner mantra of our current car designs, and reflects the evolution of our Art and Science philosophy.”

Accompanied over the years by a crown, chevron or laurel wreath, the Crest has been the central aspect of Cadillac heraldry throughout the brand’s history. It was last revised in 1999.

The latest update sharpens the focus on the Crest. Cadillac’s characteristic script lettering remains.

“Our goal was to evolve the emblem design to integrate with the new vehicle form while maintaining the core graphic elements that preserve its strong brand recognition,” Smith said. “This resulted in retaining the iconic ‘crest’ shape and color palette with geometric grid from the original Cadillac family ‘coat of arms.’”

The update to the Crest occurs amid significant growth for the brand. Cadillac is the fastest-growing full-line luxury auto brand, building on a 22-percent sales increase in the U.S. in 2013.

This month marks the U.S. debut of the ELR, an electrified luxury coupe featuring 340 miles of driving range. Later in 2014, Cadillac will launch the next-generation Escalade luxury SUV and the 2015 ATS Coupe.

All-new 2015 Chrysler 200 Sedan unveiled at NAIAS

2015 Chrysler 200 Sedan
Photo: Chrysler

DETROIT (Chrysler) - Simple elegance, an exhilarating driving experience, state-of-the-art and easy-to-use technology and beautifully crafted, the all-new 2015 Chrysler 200 charts a new course for mid-size sedan customers who have earned a little luxury in their life, but demand value for their money.

The 2015 Chrysler 200 debuts a beautiful exterior design featuring the new “face” of the Chrysler brand – a thoughtful, exquisitely crafted interior and an exceptional driving experience, complements of a segment-first nine-speed automatic transmission and an Alfa Romeo-based chassis. With the choice of two world-class engines, an innovative all-wheel-drive system, available sport mode and paddle shifters for an engaged driving experience, and estimated highway fuel economy of 35 miles per gallon (mpg), the all-new Chrysler 200 makes the commute something drivers will look forward to.

The all-new 2015 Chrysler 200 offers the most available safety features in the mid-size sedan segment, and state-of-the-art, easy-to-use technology that keeps drivers and passengers connected. With a starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of just $21,700 (excluding $995 destination) the all-new 2015 Chrysler 200 is a sedan that customers will be proud to own, at a value they will appreciate.

“The all-new 2015 Chrysler 200 will be the new benchmark for mid-size sedans with an exceptional driving experience, fuel economy of up to 35 mpg highway and exquisite craftsmanship,” said Al Gardner, President and CEO — Chrysler Brand, Chrysler Group LLC.  “The all-new Chrysler 200 lays the groundwork for the future of the Chrysler Brand with a timeless, elegant design; clever functionality; a standard nine-speed automatic transmission; a class-leading all-wheel-drive system; more than 60 safety and security features and a host of new technology drivers and passengers will value.”

The 2015 Chrysler 200 is designed, engineered and built with pride in Michigan. With a major investment of more than $1 billion, Chrysler Group’s Sterling Heights (Mich.) Assembly Plant (SHAP), once slated for closure, sports an all-new paint shop using leading-edge technology, a new, fully robotic body shop and an upgraded assembly area, setting the stage for the world-class craftsmanship found in the all-new 200.

Clean Sweep: Chevy wins 2014 NACTOY Awards

2014 North American Car and Truck of the Year winners.
Chevrolet Silverado 1500 (left) and Chevrolet Corvette Stingray (right).

Corvette Stingray, Silverado pickup represent brand’s first double win  

DETROIT (GM) – The all-new Chevrolet Corvette Stingray and Silverado 1500 are the 2014 North American Car and Truck of the Year.

It is the first time Chevrolet has won both awards in the same year. The Silverado was last named Truck of the Year in 2007 and the Corvette was last named Car of the Year in 1998.

“Chevrolet is in the midst of the most aggressive product transformation in the brand’s more than 100-year history,” said Alan Batey, General Motors senior vice president, Global Chevrolet. “The Corvette and Silverado truly embody the passion, commitment and focus that is driving us to deliver the most expressive designs, innovative technologies and engaging performance in every vehicle that wears the bowtie,”

The Corvette received 211 points topping the Mazda3 with 185 points and the Cadillac CTS with 94 points. The Silverado received 219 points to the Jeep Cherokee with 174 points and the Acura MDX with 97 points.

GM Kicks Off 2014 NAIAS with 2015 GMC Canyon Unveiling

DETROIT (GM) – GMC revealed the 2015 Canyon Sunday night at an event kicking off the 2014 North American International Auto Show in Detroit.  Canyon is an all-new midsize truck that redefines the segment and raises the bar for everything from horsepower and efficiency to quietness and refinement.

2015 GMC Canyon SLT Crew Cab
Photo: GM Media

When it goes on sale later this year, the all-new Canyon will give GMC one of the only three-truck lineups in the industry, similar to its corporate cousin, Chevrolet, which also will have a three-truck lineup with the recently introduced 2015 Colorado joining the Silverado 1500 and Silverado 2500 HD.

Canyon is expected to deliver class-leading capabilities with the GMC's signature refinement – all in an efficiently sized, maneuverable package for customers who want the cargo-hauling and trailering versatility of a truck without the size of a full-size pickup.